the guides
Guides on resumes, SEO, ads, invoicing and digital careers for the USA, UK, Canada, Australia and India.
Meta Ads for Beginners: Facebook and Instagram Ads GuideSet up Meta Ads from scratch: accounts and tracking, audiences, creative, campaign structure, budgets, and a weekly optimization routine.
How to Write an ATS-Friendly Resume (Step-by-Step Guide)Learn how applicant tracking systems read resumes, and how to format, word, and save yours so both software and recruiters can use it.
Keyword Density: Is There a Perfect Percentage for SEO?What keyword density is, why there is no magic percentage, and how to use keywords naturally so your pages rank and still read well.
Technical SEO Checklist: 25 Points to Audit Your SiteA practical 25-point technical SEO checklist covering crawling, indexing, speed, mobile, structured data, and international targeting.
Google Ads for Beginners: A Step-by-Step Setup GuideSet up your first Google Ads campaign: account and conversion tracking, keyword research, ad copy, bidding, campaign types, and a weekly optimization routine.