What Suno actually generates
Suno turns a text prompt into a full song — vocals, lyrics and instrumentation — in under a minute. For quick jingles, background music and mood-setting tracks, that's a genuinely useful shortcut compared to licensing stock music or booking a composer.
The question that matters: what does your plan actually license?
Commercial usage rights for AI-generated music depend on which plan you're subscribed to when the track is generated — free-tier tracks are often published publicly and may carry different (or no) commercial usage rights compared to tracks generated on a paid plan. Before using any AI-generated track in a client ad, check the specific commercial terms attached to your current subscription tier, not general assumptions about the tool.
Practical do's and don'ts for agencies
Do: generate final client-ready tracks on a plan whose terms explicitly cover commercial/paid advertising use, and keep a record of when and under what plan the track was generated.
Do: disclose to clients that music was AI-generated, the same way you'd disclose stock music licensing — it protects both you and the client if usage terms are ever questioned.
Don't: assume a free-tier generation is automatically safe to use in a paid campaign — read the terms for your specific tier.
Don't: use AI music generation to closely imitate a specific existing artist's style or voice for a client campaign — beyond the legal grey area, it invites reputational risk.
The bigger picture
AI music tools are moving fast, and licensing terms have already changed more than once across major platforms. Treat "can I use this commercially" as a question to re-check per project, not something you confirm once and assume stays true.
The bottom line
Suno and similar tools are a genuinely useful addition to a lean production budget — just budget five minutes to read the current commercial terms before it goes anywhere near a paid client campaign.