GEO (Generative Engine Optimization) is about getting your brand cited in AI answers from ChatGPT, Gemini, and Perplexity.
How GEO Differs from SEO
Traditional SEO optimizes for 10 blue links. GEO optimizes for AI summaries. Authority, citation quality, and structured data matter more.
What’s Working
FAQ schema, clear entity definition, brand mentions on authoritative sites, and structured “answer-first” content AI can easily extract.